Micael Forsberg appointed President of Henkel Norden AB

Henkel is happy to announce the appointment of Micael Forsberg as the new President of Henkel in the Nordics. Micael is currently the head of the General Manufacturing & Maintenance Division North, of Adhesive Technologies Europe. He succeeds Robert Larsen who announced his retirement effective November 12, 2021.

Micael joined Henkel in 2011. With his broad background in sales, marketing and management, he is well equipped to further develop the business in the Nordic region. Outside of Henkel, Micael has a background with 13 years within Automotive Industry in different Nordic leading positions. Strategic growth and Key Account customer focus have always been a priority together with organisational development.

Micael says: “Together with the Henkel nordic team, I look forward to further strengthening our leading market positions in the region. We want to focus on sustainable innovations and support our customers in developing their business.  I believe that Henkel has the right brands, business model, people and values.  I see many opportunities within the Nordic markets.”

In addition to his new position, Micael will continue as Country Head ACM WE North.